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How AI Development Services & Tools Elevate Your Project

  • By

    Dimitar Dimitrov

19.08.2024

Slow and insufficient definition of requirements, time-consuming coding and error-prone bug detection are just some of the issues that teams face in the software development life cycle (SDLC). Consequently, a paper published by the Harvard Business Review says that only 35% of software development projects are completed successfully. As we navigate through 2024, the potential for AI to improve every phase of the SDLC – from planning and design to coding, testing, deployment and maintenance – has never been more evident. Still, employees tend to resist using AI technologies due to the lack of familiarity. Below, I provide valuable insights from my firsthand experience into how businesses can use AI development services and tools to enhance precision, efficiency, speed, and growth.


Revamping the discovery process


AI-powered tools like ChatGPT and Google Gemini are often used to help write user stories and requirements. They can improve the discovery process by automating data collection and analysis and identifying user needs through advanced analytics. Documenting user feedback and requirements can be enhanced by leveraging natural language processing to analyze large amounts of data and pinpoint critical patterns and trends.


At Accedia, for instance, these tools assist us in modeling and simulating scenarios, forecasting potential challenges and refining the requirements and project scope more accurately and timely. Additionally, we use multimodal inputs from speech, images, and text, applying generative AI within our custom AI development services to personalize solutions and gain a deeper understanding of customer profiles.


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Streamlining the design phase


AI has gained momentum in the design process as well. From user research and analysis and flow diagram generation to UX design assistance and usability testing, AI has the power to streamline the design process by recognizing patterns and predicting user behavior. AI-driven tools can enable more precise personalization and automate aspects of the design process. Utilizing ML models can enhance accessibility by scanning and analyzing content and identifying issues in real-time, which allows proactively tackling accessibility barriers in advance, leading to outperforming competitors by 50%, according to Gartner.


Some exciting new tools on the market enable our designers to perform tests and collect data on user interactions and heat maps, pinpointing improvement opportunities and allowing the team to create a more user-friendly and user-centric product. In their everyday work, our team uses Adobe Firefly, Dall-E 3, Uizard and Colormind, which automate and improve the design process from color selection to prototyping, visual generation and personalization – the ultimate goal when it comes to creating a new product.


Take Uizard, for example – it allows our designers to quickly generate UX screens from simple text prompts and turn sketches into digital prototypes, significantly speeding up the design process. As Accedia’s UI/UX Consultant explaina, AI tools like these are transforming the way we approach design, making it more efficient and effective.


Eliminating project management bottlenecks


A large number of software development projects use outdated project and team management tools, which leads to technical challenges, poor efficiency, misalignment, scope creep and more. Using legacy tools such as Excel spreadsheets can cause issues with the quality of the product, budget overruns or ineffective resource allocation. On the other hand, the lack of effective communication and collaboration ultimately can create barriers between the research and development phases. Thus, according to Gartner, by 2030, 80% of the Project Management tasks will be performed utilizing AI. Being on that path, our Project Managers now have more time to focus on what they do best – lead teams and help them perform at their best, while tools like Copilot and ChatGPT handle tasks such as documentation, reporting, and writing personas and acceptance criteria.



ML-driven allocation and prioritization, additionally, can lead to eliminating human biases from the decision-making process, bettering talent based on their skill set, assessing risks and allocating and predicting future workforce needs. Automating the collection and analysis of user stories, on the other hand, will eliminate inconsistencies, duplicates and complexities. Furthermore, we can see a significant improvement in risk management where ML and big data allow us to predict risks, continuously monitor project parameters and recommend mitigation strategies when needed. Last but not least, AI software development tools that monitor the progress of the projects, help us address potential crises and ensure compliance with various policies will become indispensable. Bear in mind these are just a handful of examples of how AI tools such as ChatGPT can streamline project management and execution.


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Overcoming repetitive and time-consuming coding


Coding is the phase in which we can see the most significant changes when adopting AI. New AI-assisted engineering tools are emerging by the day, and as much of a challenge as it is to keep up with the required skills, it is all worth it. It’s no surprise that by 2025, 50% of software engineering leader roles will require oversight of Generative AI. Those are crucial skills that can lead to the reduced time needed to generate and refactor code, as well as to better work experience, flow improvements, and fulfillment, as McKinsey says in а study. At Accedia, we use custom AI development to automate repetitive tasks, improve code quality and accelerate the development process by significantly reducing the time to market. Moreover, we analyze code patterns and detect anomalies to identify and fix bugs and identify potential errors, improving the overall reliability of the solution.


At Accedia, we leverage AI to enhance the software development process. A study found that software engineers using GitHub Copilot complete tasks 55% faster than those who don’t. Used by over 20 million engineers already, the tool utilizes ML models to suggest whole lines or even blocks of code based on context, reducing the time spent writing boilerplate code.


Conclusion


Regardless of the challenges that come with early adoption, the way AI is improving the SDLC is undeniable. Notable, 32% of organizations have reported accelerated product development ideation due to AI, demonstrating its role in conception, prototyping and more. As businesses implement AI development services, they ultimately achieve more successful project completion and a competitive edge in the market thanks to better efficiency, higher speed and precision.


Ready to elevate your business with AI? Discover how Accedia’s AI development services can be seamlessly integrated into your project to solve challenges in innovative and efficient ways. Contact us to get started!


This article was originally published by Dimitar Dimitrov, Managing Partner at Accedia, as a contribution to the Forbes Technology Council.

  • Author

    Dimitar Dimitrov

    Dimitar is a technology executive specializing in software engineering and IT professional services. He has solid experience in corporate strategy, business development, and people management. Flexible and effective leader instrumental in driving triple-digit revenue growth through a genuine dedication to customer success, outstanding attention to detail, and infectious enthusiasm for technology.

    Case Study: How AI Boosts Customer Engagement by 30% for Europe's Top Bank

    19.08.2024

    Overview


    A leading financial institution partnered with Accedia to integrate AI-driven insights into customer engagement, marketing, and debt collection. By leveraging machine learning and natural language processing, the bank transitioned from reactive to predictive customer service, optimized marketing campaigns for hyper-personalization, and improved debt recovery with AI-powered risk assessment. These innovations led to faster response times, improved repayment rates, boost in customer retention, reinforcing the bank’s position as an industry leader.



    Anticipating Customer Needs for Seamless Financial Services


    To provide more relevant and timely financial services, the bank sought to transition from reactive support to a predictive engagement model. By analyzing customer inquiry patterns, borrowing history, and consultant interactions, AI models enabled them to anticipate future service needs and deliver proactive recommendations.

    Leveraging natural language processing (NLP) and machine learning models, the financial company analyzed consultant notes and transcribed customer conversations to identify key patterns. This allowed service teams to recognize early signals of upcoming financial decisions, improving response times by 18% and increasing customer satisfaction. As a result, AI-driven insights became a core part of the bank’s strategy for delivering more personalized and seamless customer experiences.



    Refining Marketing Strategies with AI-Driven Insights


    Beyond improving customer engagement, the bank’s goal was to refine its direct marketing strategies and streamline campaign management across multiple regions. With vast amounts of transaction data and shifting customer behaviors, marketing teams needed a way to create highly targeted, personalized campaigns while optimizing communication channels.


    To address this, Accedia introduced a machine learning-powered marketing automation platform that analyzed customer interactions, purchase history, and behavioral patterns. The system enabled marketing teams to input customer data, generate optimized engagement strategies, and identify the most effective communication channels for each segment. This AI approach allowed the bank to move beyond traditional mass outreach, focusing instead on hyper-personalized messaging tailored to individual customer needs.


    The impact was immediate. The effectiveness of direct marketing campaigns increased by 25% as AI-driven insights delivered more relevant and timely offers. Additionally, the introduction of time series forecasting improved marketing accuracy by 15%, helping teams anticipate emerging trends and adjust their strategies proactively.


    The platform also included an advanced A/B testing framework, allowing marketing teams to compare campaign performance across different audiences in real time. This continuous feedback loop ensured that messaging, timing, and delivery channels were constantly optimized. As a result, the bank improved its direct marketing effectiveness and enabled its teams to adapt rapidly to changing market dynamics using data-driven decision-making.


    Optimizing Debt Collection with AI Risk Assessment


    To improve debt recovery rates while maintaining a positive customer experience, the bank aimed to make its collection process more efficient and proactive. Thus, Accedia introduced an AI-powered risk assessment system that analyzed customer payment history, transaction behaviors, and past interactions with bank representatives. By identifying high-risk accounts early, they were able to offer tailored repayment plans before customers fell into serious delinquency, reducing the average overdue balance per customer by 19%.


    Beyond predicting defaults, the solution enhanced the way the bank communicated with customers. Using natural language processing models, Accedia helped analyze sentiment and engagement patterns from past interactions. This allowed collection teams to personalize outreach, choosing the most effective communication channel and adjusting the messaging based on customer preferences.


    To further streamline the process, Accedia engineered an AI-driven automation system that optimized payment reminders and repayment negotiations. The system adjusted the frequency and timing of notifications based on customer behavior while also offering flexible repayment plans tailored to individual financial situations, which led to a 15% increase in on-time payments.


    Technology


    The bank’s AI transformation was powered by a modern tech stack built on Python and enhanced with cutting-edge tools for machine learning and natural language processing. Technologies like PyTorch, Transformers, and XGBoost enabled the development of scalable, high-performing models that deliver real-time insights and personalized customer experiences. Combined with interactive environments like Jupyter and advanced NLP frameworks, these tools allowed for fast experimentation, seamless deployment, and continuous improvement across customer service, marketing, and risk management functions.


    Conclusion


    By embedding AI into customer service and marketing, the bank improved decision-making, strengthened customer relationships, and optimized business strategies. Enhanced personalization and targeted outreach additionally led to a 10% increase in customer retention and a notable revenue uplift from financial products. As a result, these AI-driven advancements reinforced the bank’s position as an industry leader, showcasing the transformative power of technology in financial services.

      Case Study: How AI Boosts Customer Engagement by 30% for Europe's Top Bank

      19.08.2024

      Overview


      A leading financial institution partnered with Accedia to integrate AI-driven insights into customer engagement, marketing, and debt collection. By leveraging machine learning and natural language processing, the bank transitioned from reactive to predictive customer service, optimized marketing campaigns for hyper-personalization, and improved debt recovery with AI-powered risk assessment. These innovations led to faster response times, improved repayment rates, boost in customer retention, reinforcing the bank’s position as an industry leader.



      Anticipating Customer Needs for Seamless Financial Services


      To provide more relevant and timely financial services, the bank sought to transition from reactive support to a predictive engagement model. By analyzing customer inquiry patterns, borrowing history, and consultant interactions, AI models enabled them to anticipate future service needs and deliver proactive recommendations.

      Leveraging natural language processing (NLP) and machine learning models, the financial company analyzed consultant notes and transcribed customer conversations to identify key patterns. This allowed service teams to recognize early signals of upcoming financial decisions, improving response times by 18% and increasing customer satisfaction. As a result, AI-driven insights became a core part of the bank’s strategy for delivering more personalized and seamless customer experiences.



      Refining Marketing Strategies with AI-Driven Insights


      Beyond improving customer engagement, the bank’s goal was to refine its direct marketing strategies and streamline campaign management across multiple regions. With vast amounts of transaction data and shifting customer behaviors, marketing teams needed a way to create highly targeted, personalized campaigns while optimizing communication channels.


      To address this, Accedia introduced a machine learning-powered marketing automation platform that analyzed customer interactions, purchase history, and behavioral patterns. The system enabled marketing teams to input customer data, generate optimized engagement strategies, and identify the most effective communication channels for each segment. This AI approach allowed the bank to move beyond traditional mass outreach, focusing instead on hyper-personalized messaging tailored to individual customer needs.


      The impact was immediate. The effectiveness of direct marketing campaigns increased by 25% as AI-driven insights delivered more relevant and timely offers. Additionally, the introduction of time series forecasting improved marketing accuracy by 15%, helping teams anticipate emerging trends and adjust their strategies proactively.


      The platform also included an advanced A/B testing framework, allowing marketing teams to compare campaign performance across different audiences in real time. This continuous feedback loop ensured that messaging, timing, and delivery channels were constantly optimized. As a result, the bank improved its direct marketing effectiveness and enabled its teams to adapt rapidly to changing market dynamics using data-driven decision-making.


      Optimizing Debt Collection with AI Risk Assessment


      To improve debt recovery rates while maintaining a positive customer experience, the bank aimed to make its collection process more efficient and proactive. Thus, Accedia introduced an AI-powered risk assessment system that analyzed customer payment history, transaction behaviors, and past interactions with bank representatives. By identifying high-risk accounts early, they were able to offer tailored repayment plans before customers fell into serious delinquency, reducing the average overdue balance per customer by 19%.


      Beyond predicting defaults, the solution enhanced the way the bank communicated with customers. Using natural language processing models, Accedia helped analyze sentiment and engagement patterns from past interactions. This allowed collection teams to personalize outreach, choosing the most effective communication channel and adjusting the messaging based on customer preferences.


      To further streamline the process, Accedia engineered an AI-driven automation system that optimized payment reminders and repayment negotiations. The system adjusted the frequency and timing of notifications based on customer behavior while also offering flexible repayment plans tailored to individual financial situations, which led to a 15% increase in on-time payments.


      Technology


      The bank’s AI transformation was powered by a modern tech stack built on Python and enhanced with cutting-edge tools for machine learning and natural language processing. Technologies like PyTorch, Transformers, and XGBoost enabled the development of scalable, high-performing models that deliver real-time insights and personalized customer experiences. Combined with interactive environments like Jupyter and advanced NLP frameworks, these tools allowed for fast experimentation, seamless deployment, and continuous improvement across customer service, marketing, and risk management functions.


      Conclusion


      By embedding AI into customer service and marketing, the bank improved decision-making, strengthened customer relationships, and optimized business strategies. Enhanced personalization and targeted outreach additionally led to a 10% increase in customer retention and a notable revenue uplift from financial products. As a result, these AI-driven advancements reinforced the bank’s position as an industry leader, showcasing the transformative power of technology in financial services.

        How AI Development Services & Tools Elevate Your Project

        19.08.2024

        Overview


        A leading financial institution partnered with Accedia to integrate AI-driven insights into customer engagement, marketing, and debt collection. By leveraging machine learning and natural language processing, the bank transitioned from reactive to predictive customer service, optimized marketing campaigns for hyper-personalization, and improved debt recovery with AI-powered risk assessment. These innovations led to faster response times, improved repayment rates, boost in customer retention, reinforcing the bank’s position as an industry leader.



        Anticipating Customer Needs for Seamless Financial Services


        To provide more relevant and timely financial services, the bank sought to transition from reactive support to a predictive engagement model. By analyzing customer inquiry patterns, borrowing history, and consultant interactions, AI models enabled them to anticipate future service needs and deliver proactive recommendations.

        Leveraging natural language processing (NLP) and machine learning models, the financial company analyzed consultant notes and transcribed customer conversations to identify key patterns. This allowed service teams to recognize early signals of upcoming financial decisions, improving response times by 18% and increasing customer satisfaction. As a result, AI-driven insights became a core part of the bank’s strategy for delivering more personalized and seamless customer experiences.



        Refining Marketing Strategies with AI-Driven Insights


        Beyond improving customer engagement, the bank’s goal was to refine its direct marketing strategies and streamline campaign management across multiple regions. With vast amounts of transaction data and shifting customer behaviors, marketing teams needed a way to create highly targeted, personalized campaigns while optimizing communication channels.


        To address this, Accedia introduced a machine learning-powered marketing automation platform that analyzed customer interactions, purchase history, and behavioral patterns. The system enabled marketing teams to input customer data, generate optimized engagement strategies, and identify the most effective communication channels for each segment. This AI approach allowed the bank to move beyond traditional mass outreach, focusing instead on hyper-personalized messaging tailored to individual customer needs.


        The impact was immediate. The effectiveness of direct marketing campaigns increased by 25% as AI-driven insights delivered more relevant and timely offers. Additionally, the introduction of time series forecasting improved marketing accuracy by 15%, helping teams anticipate emerging trends and adjust their strategies proactively.


        The platform also included an advanced A/B testing framework, allowing marketing teams to compare campaign performance across different audiences in real time. This continuous feedback loop ensured that messaging, timing, and delivery channels were constantly optimized. As a result, the bank improved its direct marketing effectiveness and enabled its teams to adapt rapidly to changing market dynamics using data-driven decision-making.


        Optimizing Debt Collection with AI Risk Assessment


        To improve debt recovery rates while maintaining a positive customer experience, the bank aimed to make its collection process more efficient and proactive. Thus, Accedia introduced an AI-powered risk assessment system that analyzed customer payment history, transaction behaviors, and past interactions with bank representatives. By identifying high-risk accounts early, they were able to offer tailored repayment plans before customers fell into serious delinquency, reducing the average overdue balance per customer by 19%.


        Beyond predicting defaults, the solution enhanced the way the bank communicated with customers. Using natural language processing models, Accedia helped analyze sentiment and engagement patterns from past interactions. This allowed collection teams to personalize outreach, choosing the most effective communication channel and adjusting the messaging based on customer preferences.


        To further streamline the process, Accedia engineered an AI-driven automation system that optimized payment reminders and repayment negotiations. The system adjusted the frequency and timing of notifications based on customer behavior while also offering flexible repayment plans tailored to individual financial situations, which led to a 15% increase in on-time payments.


        Technology


        The bank’s AI transformation was powered by a modern tech stack built on Python and enhanced with cutting-edge tools for machine learning and natural language processing. Technologies like PyTorch, Transformers, and XGBoost enabled the development of scalable, high-performing models that deliver real-time insights and personalized customer experiences. Combined with interactive environments like Jupyter and advanced NLP frameworks, these tools allowed for fast experimentation, seamless deployment, and continuous improvement across customer service, marketing, and risk management functions.


        Conclusion


        By embedding AI into customer service and marketing, the bank improved decision-making, strengthened customer relationships, and optimized business strategies. Enhanced personalization and targeted outreach additionally led to a 10% increase in customer retention and a notable revenue uplift from financial products. As a result, these AI-driven advancements reinforced the bank’s position as an industry leader, showcasing the transformative power of technology in financial services.